William Tell Overture & Honda

About 5 or 6 summers ago during a road trip to Alaska I made a note to others in the van that the wash-board effect on the road could be harnessed to make music. Driving over the very tightly paced bumps normally produce a very monotone note, yet a note it is none the less. This morning I heard that Honda took idea to heart... all on their own... and have produced a stretch of road that "play's" the william tell overture.

Cool... too bad its short. Now for my next idea that it would be cool if it can be done. Multiple musical patterns. If by overlaying the patterns so that at specific speeds it "speaks" out a message... like "Hey fool, slow your butt down" at speeds over 80 mph and some cool song at a normal speed... anyone, anyone... big company trying to get their brand become popular via a jingle?